Section Details


Social marketing and pharmacoeconomic research

 
Issue Title
 
Vol 5, No 2 (2019) Marketing aspects of the development of veterinary preparations based on peloids and products of their processing Abstract   PDF
O. E. Strus, N. P. Polovko, K. I. Smetanina
 
Vol 5, No 2 (2019) The analytical review of the domestic market of etherosorbents Abstract   PDF (Українська)
V. D. Rybachuk, O. A. Ruban
 
Vol 5, No 2 (2019) The substantiation of approaches to the price determination for carvedilol based on the socially oriented marketing policy of the enterprise Abstract   PDF (Українська)
Yu. V. Baygush, D. V. Semeniv, M. M. Slobodyanyuk
 
Vol 5, No 1 (2019) The substantiation of marketing decisions and approaches to increase the market potential of a hepatotropic drug Abstract   PDF (Українська)
V. V. Malyi, Moussa Istanis Medhat, S. V. Zhadko
 
Vol 5, No 1 (2019) Scientific and methodological approaches for forming the management strategy for the assortment of medicinal cosmetic products in pharmacies Abstract   PDF (Українська)
O. V. Posilkina, V. G. Kotlyarova, O. V. Chechotka
 
Vol 4, No 4 (2018) Analysis of the pharmaceutical market of medicines with the immunomodulatory activity in Ukraine Abstract   PDF (Українська)
O. I. Tikhonov, V. M. Koval, O. S. Shpychak, T. G. Yarnykh, B. T. Kudrik, T. V. Shpychak
 
Vol 4, No 4 (2018) The scientific and theoretical substantiation for directions of the marketing communication activity development of the pharmaceutical market subjects in the context of the concept of the social and ethical promotion Abstract   PDF (Українська)
A. B. Olkhovska, V. V. Malyi
 
Vol 4, No 3 (2018) The marketing approach to determining the main indicators of economic efficiency of a hepatotropic drug Abstract   PDF (Українська)
V. V. Malyi, Moussa Medhat
 
Vol 4, No 3 (2018) Analysis of foreign trade activities of the pharmaceutical sector in Ukraine under market conditions Abstract   PDF (Українська)
N. V. Zakharko, R. V. Sahaidak-Nikitiuk
 
Vol 4, No 3 (2018) The study of the assortment of drugs of acetylsalicylic acid in combination with statin Abstract   PDF (Українська)
O. V. Tryhubchak
 
Vol 4, No 3 (2018) The study of the assorment of dermatological products for the local treatment of seborrheic dermatitis Abstract   PDF (Українська)
S. V. Zaika, Y. O. Bezpala, K. S. Shmelkova, O. P. Shmatenko
 
Vol 4, No 2 (2018) The results of VEN/frequency analysis of pharmacotherapy of patients with chronic gastroduodenitis in a healthcare institution of Kharkiv Abstract   PDF (Українська)
O. O. Gerasymova, Ye. V. Ovsienko
 
Vol 4, No 2 (2018) The study of the quality characteristics for the choice of cardiological drugs of plant origin Abstract   PDF (Українська)
I. V. Sakhanda, K. L. Kosyachenko, N. O. Koziko
 
Vol 4, No 1 (2018) The analysis of the market of metformin-based drugs Abstract   PDF (Українська)
A. S. Nemchenko, K. N. Toraev, V. M. Nazarkina
 
Vol 4, No 1 (2018) The marketing analysis of antibacterial drugs of the azitrimicine group for use in pediatrics Abstract   PDF (Українська)
I. O. Fedyak, I. P. Bilyk
 
Vol 3, No 4 (2017) The study of the prevalence and incidence of Parkinson’s disease in different world regions Abstract   PDF (Українська)
A. A. Kotvitska, O. S. Prokopenko
 
Vol 3, No 4 (2017) Marketing research of the domestic market of medicines for the local treatment of dry skin Abstract   PDF (Українська)
O. I. Tikhonov, L. O. Bondarenko, O. S. Shpychak
 
Vol 3, No 3 (2017) Marketing research of the pharmaceutical market of drugs for treating varicose veins and inflammatory diseases of joints Abstract   PDF (Українська)
A. S. Nemchenko, O. S. Kukhtenko, Ie. V. Gladukh
 
Vol 3, No 3 (2017) Marketing research of the market of drugs with the antidepressant action Abstract   PDF (Українська)
Hr. P. Sukhovyi, O. S. Yakovleva
 
Vol 3, No 2 (2017) The marketing research of medicines used in ophthalmological practice of Ukraine Abstract   PDF (Українська)
L. V. Konoshevich, O. I. Tykhonov, O. S. Shpychak
 
Vol 3, No 2 (2017) The marketing research of medicines used in complex treatment of acute intestinal infections of viral etiology in children Abstract   PDF (Українська)
A. S. Nemchenko, M. V. Balynska
 
Vol 3, No 1 (2017) The results of VEN- and ABC-analysis of pharmacotherapy of urolithiasis in healthcare institutions of different ownership Abstract   PDF (Українська)
O. Z. Detsyk, D. B. Solomchak
 
Vol 3, No 1 (2017) The market review of drugs for treating asthma in children Abstract   PDF (Українська)
I. A. Kostiuk
 
Vol 2, No 4 (2016) The study of promotion effectiveness of hepatotropic drugs based on the questionnaire survey of pharmaceutical professionals Abstract   PDF (Русский)
V. V. Malyi, Moussa Istanis Marvek Medhat, S. V. Zhadko
 
Vol 2, No 4 (2016) Analysis of the commodity assortment of disposable syringes for injection Abstract   PDF (Українська)
T. I. Ivko, T. A. Germanyuk
 
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