The study of pharmaceutical awareness of the population as the modern society need in the rational use of medicines

Authors

Abstract

Aim. To study pharmaceutical awareness of the population in the rational use of medicines using innovative marketing tools.

Materials and methods. The results of an electronic survey of visitors to pharmacies using questionnaires of the author’s social project “Important facts about medicines” implemented by pharmacies are presented. The data analysis was accompanied by the use of sociological survey methods, descriptive statistics, graphic analysis, grouping methods and generalization of data.

Results. Based on the data generalization the existing correlation between the level of involving pharmacy visitors in the project with the interest in obtaining important facts about medicines was found. According to the number of responses provided by visitors during the project implementation, it can be argued that the most attractive was the information about the impact of medicines while driving, and half as attractive were the facts about the peculiarities of using medicines for children. It was determined that the most general important facts about medicines were well-known for the project participants; on average 53 % of respondents had a sufficient level of awareness. Thus, the highest level of awareness was determined regarding the side effects in case of simultaneous use of medicines and alcohol; increased blood pressure in case of medicines containing caffeine; strict compliance with the patient information leaflet for taking medicines. A sufficient number of project participants (44 % of the total number of pharmacy visitors who responded) indicated that they were aware of the facts about the peculiarities of using medicines for children under one year of age. The level of pharmaceutical awareness of pharmacy visitors concerning important facts about the effects of medicines on the human body while driving was the lowest; it was 33% among all pharmacy visitors who responded. For example, pharmacy visitors were not aware of what antihistamines should not be taken by drivers.

Conclusions. Based on the analysis a high level of self-motivation of visitors to expand the range of important knowledge about medicines and the effectiveness of innovative marketing tools to create pharmaceutical awareness of the population in issues of the rational use of medicines has been revealed.

References

KM Ukrainy. (2018). Postanova vid 05.12.2018 No. 1022 “Pro zatverdzhennia Derzhavnoi stratehii realizatsii derzhavnoi polityky zabezpechennia naselennia likarskymy zasobamy na period do 2025 roku”. zakon.rada.gov.ua. Available at: https://zakon.rada.gov.ua/laws/show/1022-2018-%D0%BF#Text.

Indeks zdorovia Ukrainy-2019. Rezultaty zahalnonatsionalnoho doslidzhennia. Available at: http://health-index.com.ua/HI_Report_2019_Preview.pdf.

Kirsanov, D. (2022). Shchotyzhnevyk “Apteka”, 2 (1323). Available at: https://www.apteka.ua/article/625683.

Dmytryk, K. (2022). Shchotyzhnevyk “Apteka”, 3 (1324). Available at: https://www.apteka.ua/article/626455.

Volkova, A. V., Kovtun, Ye. Yu. (2021). Sotsialna farmatsiia v okhoroni zdorovia, 7 (1), 3-11. doi: https://doi.org/10.24959/sphhcj.21.212.

Zhadko, S. V., Pestun, I. V., Zavadska, N. P., Senkiv, N. M. (2021). Sotsialna farmatsiia v okhoroni zdorovia, 7 (1), 42-53. doi: https://doi.org/10.24959/sphhcj.21.207.

Kotvitska, A., Surikova, I. (2020). Rationale of the methodology classification of medication related errors during the retail sales of drugs in Ukraine. ScienceRise: Pharmaceutical Science, 1 (23), 4–9. doi: https://doi.org/10.15587/2519-4852.2020.197342.

Surikova, I. O. (2020). Scientific substantiation of modern principles of social pharmacy in health care reform. PhD thesis abstract. Kharkiv.

Baur, C., Brach, C. (2013). Pharmacy research on health literacy can contribute to national goals and health care system improvements. Research in Social and Administrative Pharmacy: RSAP, 9 (5), 498–502. doi: https://doi.org/10.1016/j.sapharm.2013.06.012.

Lin, H.-W., Chang, E. H., Yu, Ko, Wang, Chun-Yu, Wang, Yu-Shan, Mafruhah, O. R., Wu, Shang-Hua, Chen, Yu-Chieh, Huang, Yen-Ming (2020). Conceptualization, Development and Psychometric Evaluations of a New Medication-Related Health Literacy Instrument: The Chinese Medication Literacy Measurement International Journal of Environmental Research and Public Health, 17 (19), 6951. doi: https://doi.org/10.3390/ijerph17196951.

Mafruhah, O. R., Huang, Y.-M., Shiyanbola, O. O., Shen, G.-L., Lin, H.-W. (2021). Ideal instruments used to measure health literacy related to medication use: A systematic review. Research in Social and Administrative Pharmacy, 17 (10), 1663-1672. doi: https://doi.org/10.1016/j.sapharm.2021.01.017.

Cordina, M., Hämeen-Anttila, K., Lauri, J., Tabone, S., Enlund, H. (2018). Health and medication literacy and the desire to participate in pharmacotherapy decision making – comparison of two countries. Research in Social and Administrative Pharmacy, 14 (9), P. 817-823. doi: https://doi.org/10.1016/j.sapharm.2018.06.009.

Mariusz, D., Grysztar, M. (2021). Socio-Economic Determinants of Health Literacy in High School Students: A Cross-Sectional Study. International Journal of Environmental Research and Public Health, 18 (22), 12231. doi: https://doi.org/10.3390/ijerph182212231.

Gentizon, J., Hirt, J., Jaques, C., Lang, P.-O., Mabire, C. (2021). Instruments assessing medication literacy in adult recipients of care: A systematic review of measurement properties. International Journal of Nursing Studies, 113, 103785. doi: https://doi.org/10.1016/j.ijnurstu.2020.103785.

Reklama v aptekakh. Available at: https://simmonitoring.com/ua/advertising.

Published

2022-12-19

Issue

Section

Social medicine and pharmacy: past, present and development prospects