The methodical approach to assessing the effectiveness of the marketing logistics system functioning at pharmaceutical enterprises

Authors

DOI:

https://doi.org/10.24959/sphhcj.20.203

Keywords:

marketing logistics, system, methodical approach, estimation, pharmaceutical enterprise

Abstract

Aim. To develop the methodological approach to assessing the effectiveness of the marketing logistics system functioning at a pharmaceutical enterprise. 

Materials and methods. The methods used in the study include methods of analysis and synthesis, generalization, as well as economic and mathematical ones.

Results. The management issues of pharmaceutical enterprises have been analyzed, and the unresolved problems of the issue under research have been determined. Methods for assessing the effectiveness of the logistics system functioning have been studied. It has been determined that the logistics chain in the pharmaceutical sector is aimed at changing the way partners interact in logistics processes. The costs associated with the marketing logistics of a pharmaceutical company have been studied. The methodical approach to assessing the effectiveness of the marketing logistics system functioning at a pharmaceutical company has been proposed. The approach to calculating the effect of creating a marketing logistics system at a pharmaceutical company and the costs associated with its logistics activities has been proposed. Conditions for creating the marketing logistics system at a pharmaceutical enterprise have been formed. The advantages of introduction of the modern marketing logistics system in conditions of the pharmaceutical enterprise are given. 

Conclusions. The methodological approach proposed to assessing the effectiveness of the marketing logistics system at a pharmaceutical enterprise has undoubtful advantages: it has a certain flexibility, allows you to take into account various factors characterizing the functioning of each separate division of the logistics system (both internal and external), and compare the options for the created or an improved logistic system (in terms of structure, composition and modes of operation).

References

Bondarieva I. V. (2011). Scientific and methodological approaches to the adaptive management of pharmaceutical organizations. Extended abstract of the candidate’s thesis. Kyiv, 23.

Hromovyk, B. P. (2004). Pharmaceutical journal, 3, 18–28.

Mnushko, Z. M., Bondarieva, I. V. (2009). Management, Economics and Quality Assurance in Pharmacy, 2, 34–37.

Nemchenko, А. S., Homenko, V. M., Yarmola, I. K. (2008). Pharmaceutical journal, 1, 3–9.

Pestun, І. V., Mnushko, Z. M. (2008). Management, Economics and Quality Assurance in Pharmacy, 1 (1), 8–14.

Radish, Ya. F., Bilynska, M. M. (Eds.). (2013). Public Health Management in Ukraine: genesis and prospects of development. Кyiv: NАDU, 424.

Nеurov, І. V. (2014). Announcer of the National University “Lviv polytechnics”, 811: Logistic, 253–258.

Chukhrai, N. І., Mavrina, А. О. (2012). Profitable marketing: mutually consistent of marketing and financial decisions. Lviv: Publishing House of Lviv Polytechnics, 208.

Christopher, M., Peck, H. (2003). Marketing Logistics. Oxford: Elsevier Butterworth-Heinemann, 168.

Plakhuta, H. А., Popova, I. V. (2008). Marketing: theory and practice, 14, 145–148.

Bursakov, A. V. (2003). Logistics systems at the pharmaceutical enterprise: formation and functioning. Donetsk, 19.

Holubtsova, К. К., Sahaidak-Nikitiuk, R. V., Barnatovych, S. V. (2019). Ukrainian journal of Clinical and Laboratory Medicine, 14 (1), 10-16.

Downloads

Published

2020-12-09

Issue

Vol. 6 No. 4 (2020)

Section

Organizational and socio-economic bases of pharmaceutical activities

License

Copyright (c) 2020 National University of Pharmacy

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).