The study of the aspects of loyalty of pharmacy specialists in domestic pharmacies

V. M. Tolochko, T. O. Аrtiukh

Abstract


Aim. To determine the research and methodological aspects of the loyalty of specialists in pharmacy phenomenon, study the level of loyalty of pharmacy specialists to pharmacy institutions.

Materials and methods. Analysis of scientific literature, sociological methods of data survey (questionnaire) and personal observations, logical and typological groupings, analytical analysis and comparison, cabinet (traditional) analysis were used.

Results. Nowadays, adaptation of the personnel management system to a new level is becoming increasingly important. The study of loyalty of the pharmacy specialists is dictated by the need to effectively counteract the negative tendencies associated with the staff turnover in pharmacy institutions. The method of calculating “the net support index” has been revised. The algorithms of loyalty management of pharmacy specialists to pharmacy institutions, which include satisfaction of various aspects of the staff activity, have been offered. The sociological survey of the pharmacy specialist loyalty has been conducted by two criteria of loyalty. The responses of pharmacy specialists received have been ranked and divided into three groups: promoters, passive persons, and detractors.

Conclusions. It has been found that currently there is no single standard for calculating the loyalty of pharmacy specialists. The study of the level of loyalty of pharmacy specialists to pharmacy institutions has been carried out according to the methodology modified by the authors, and based on the customer loyalty management concept by Fred Reicheld with the reoriented attention to the staff of the pharmacy. The types of behavior that are characteristic for each group of pharmacy specialists, have been determined to eliminate the negative effects, increase the level of the staff loyalty in the groups of detractors, and activate actions in passive groups.


Keywords


personnel loyalty; pharmacy specialist; pharmacy institution; adaptive management; corporate culture

References


Kotvitskа, А. А., Puzak, О. А., Puzak, N. О. (2014). Proceedings from Sotsialna farmatsiia: stan, problemy tа perspektyvy: mizhnarodna naukovo-praktychna internet-konferentsiia (17-20 bereznia 2014). (pp. 461-463). Kharkiv. – P. 461–463.

Mnushko, Z. N., Pestun, I. V., Sotnikova, N. V., Babicheva, А. S. (2010). Provizor, 23, 14-20. Retrieved from: http://www.provisor.com.ua/archive/2010/N23/lojka_2310.php.

Nemchenko, А. S., Yurchenko, H. М., Zhyrova, І. V. (2011). Upravlinnia,ekonomika ta zabezpechennia yakosti v farmatsii, 1, 18-23.

Tolochko, V. M., Artiukh, T. O. (2014). Orhanizatsiina kultura farmatsevtychnykh zakladiv. Zahalni polozhennia. Kharkiv: NFaU, 44.

Poteriakhin, А. (2007). Dovidnyk kadrovyka. Retrieved from: http://hr-portal.ru/article/loyalnost-personala-kak-uslovie-professionalnoy-motivacii.

Nesterenko, N. (2011). Dovidnyk kadrovyka. Retrieved from: https://hrliga.com/index.php?module=news&op=view&id=7740.

Randall, D. M., Fedor, D. B., Longnecker, C. O. (1990). The behavioral expression of organizational commitment. Journal of Vocational Behavior, 36 (2), 210–224. doi: 10.1016/0001-8791(90)90028-Z.

Kharskyi, K. (2003). Blagonadezhost i loialnost personala. St. Petersburg: Piter, 496. Retrieved from: hr-portal.ru/article/loyalnost-personala.

Kotvitska, А. А., Chmykhalo, N. V. (2013). Proceedings from Menedzhment tа marketynh u skladi suchasnoi еkonomiky, nauky, оsvity, praktyky: materialy Mizhnarodnoi naukovo-praktychnoi Internet-konferentsii (28-29 bereznia 2013). (p. 186). Kharkiv: NFaU.

Bratishkо, Yu. S., Posylkina, О. V., Yaremchuk, О. А. (2008). Visnuk farmatsii, 3, 40–43

Posylkina О. V., Bratishko, Yu. S., Yaremchuk, O. A. (2008). Farmatsevtychnyi chasopys, 1, 22–25.

Posylkyna, O. V., Yaremchuk, A. A., Bratyshko, Yu. S. (2007). Proceedings from Ekonomichna osvita ta nauka : dosvid ta perspektyvy rozvytku : materialy naukovo-praktychnoi konferentsii. – Kharkiv, 125–128.

Pustelnikova, O. H., Bratishko, Yu. S. (2007). Proceedings from Aktual’ni pytannya stvorennya novykh likarskykh zasobiv: materialy Vseukrayins’koyi naukovo-praktychnoi konferentsii studentiv ta molodykh vchenykh (17-18 travnya 2007). (p. 327). Kharkiv.

Mnushko, Z. M., Bondarieva, I. V. (2009). Upravlinnia, ekonomika ta zabezpechennia yakosti v farmatsii, 2, 34–37.

Pestun, I. V., Bondarieva, I. V. (2010). Modeliuvannia protsesu adaptatsii farmatsevtychnoho pidpryiemstva do zmin zovnishnoho seredovyshcha. Kharkiv: NFaU, 24.

How and why did you develop the Net Promoter Score? Retrieved from: http://www.netpromotersystem.com/about/why-net-promoter.aspx.

Aranya, N., Jacobson, D. (1975). An Empirical Study of Theories of Organizational and Occupational Commitment. Journal of Social Psychology, 97 (1), 15–22.

Jaros, S. J., Jermier, J. M. (1993). Effects of continuance, affective, and moral commitment on the withdrawal process: an evaluation of eight structural equation models. Academy of Management Journal, 36 (5), 951–995.

McElroy, J. C., Morrow, P. C., Laczniak, R. N. (2001). External organizational commitment. Human Resource Management Review, 11 (3), 237–256.

Shein, E. Kh. (2002). Organizatsionnaia kultura i liderstvo. St. Petersburg: Piter, 336.


GOST Style Citations


1. Parkinson’s disease incidence and prevalence assessment in France using the national healthcare insurance database / P. Blin, C. Dureau-Pournin, A. Foubert-Samier et al. // European Journal of Neurology. – 2015. – Vol. 22, Issue 3. – P. 464–471. doi : 10.1111/ene.12592.

2. Раздорская, В. В. Болезнь Паркинсона в России: распространенность и заболеваемость / В. В. Раздорская, О. Н. Воскресенская, Г. К. Юдина // Saratov Journal of Medical Scientific Research. – 2016. – Т. 12, № 3. – С. 379–384.

3. The incidence of Parkinson’s disease in the North-East of England / G. W. Duncan, T. K. Khoo, S. Y. Coleman et al. // Age and Ageing. – 2014. – Vol. 43, Issue 2. – P. 257–263. doi : 10.1093/ageing/aft091.

4. Epidemiology of Parkinson’s Disease: A Population-Based Study in Primary Care in Italy / E. Pupillo, C. Cricelli, F. Mazzoleni et al. // Neuroepidemiology. – 2016. – Vol. 47, № 1. – P. 38–45. doi : 10.1159/000448402.

5. Nerius, M. Parkinson’s disease in Germany: prevalence and incidence based on health claims data / M. Nerius, A. Fink, G. Doblhammer // Acta Neurologica Scandinavica. – 2017. – Vol. 136, Issue 5. – P. 386–392. doi : 10.1111/ane.12694.

6. Nerius, M. Parkinson’s Disease in Germany: Prevalence, Incidence and Mortality Based on Health Claims Data / M. Nerius, A. Fink, G. Doblhammer-Reiter // RostockCenter – DiscussionPaper. – 2015. – № 32. – P. 4–21.

7. Time trends inincidence of Parkinson’s disease diagnosis in UK primary care / L.Horsfall, I. Petersen, W. Kate, A. Schrag // Journal of Neurology. – 2013. – Vol. 260, Issue 5. – P. 1351–1357. doi : 10.1007/s00415-012-6804-z.

8. Variations in Incidence and Prevalence of Parkinson’s Disease in Taiwan: A Population-Based Nation wide Study / L.Chih-Ching, L. Chung-Yi, L. Pei-Chen, S. Yu. // Parkinson’s Disease. – 2016. – Vol. 2016. – P. 1–8. doi : 10.1155/2016/8756359.

9. Современное состояние проблемы болезни Паркинсона в Казахстане / А. А. Аканова, С. У. Каменова, Г. М. Пичхадзе и др. // Вестник КазНМУ. – 2014. – № 4. – С. 441–444.

10. The prevalence and incidence of Parkinson’s disease in China: a systematic review and meta-analysis / C. Ma, L. Su, J. Xie et al. // Journal of Neural Transmission. – 2014. – Vol. 121, Issue 2. – С. 123–134. doi : 10.1007/s00702-013-1092-z.

11. Incidence of Parkinson’s Disease: Variation by Age, Gender, and Race/Ethnicity / S. K. Van Den Eeden, C. M. Tanner, A. L. Bernstein et al. // American Journal of Epidemiology. – 2003. – Vol. 157, Issue 11. – С. 1015–1022. doi : 10.1093/aje/kwg068.

12. Population prevalence and incidence of Parkinson’s disease in an Australian community / P. Mehta, A. Kifley, J. Wang et al. // Internal Medicine Journal. – 2007. – Vol. 37, Issue 12. – P. 812–814. doi : 10.1111/j.1445-5994.2007.01433.x.

13. Statistic’s of Parkinson’s disease Canada [Internet]. – Retrieved from : http://www.parkinson.ca/atf/cf/%7B9ebd08a9-7886-4b2d-a1c4-a131e7096bf8%7D/STATISTICSONPARKINSON_EN.DOCX.

14. Wong, S. Parkinson’s disease: Prevalence, diagnosis and impact / S. Wong, H. Gilmour, P. Ramage-Morin // Health Reports. – 2014. – Vol. 25, № 11. – P. 10–14.

15. Is the prevalence of Parkinson’s disease in New Zealand really changing? / T. H. Caradoc-Davies, M. Weatherall, G. S. Dixon et al. // Acta Neurologica Scandinavia. – 1992. – Vol. 86, Issue 1. – P. 40–44. doi : 10.1111/j.1600-0404.1992.tb08051.x.

16. Parkinson’s Disease in Africa: A Systematic Review of Epidemiologic and Genetic Studies / N. U. Okubadejo, J. H. Bower, W. A. Rocca et al. // Movement Disorders. – 2006. – Vol. 21, Issue 12. – P. 2150–2156. doi : 10.1002/mds.21153.

17. Prevalence of Parkinson’s disease and other types of Parkinsonism in Al Kharga district, Egypt / H. N EL-Tallawy, W. M Farghaly, G. A Shehata et al. // Neuropsychiatric Disease and Treatment. – 2013. – Vol. 9. – P. 1821–1826. doi : 10.2147/NDT.S48318.

18. Akinyemi R. O. Epidemiology of Parkinsonism and Parkinson’s disease in Sub-Saharan Africa: Nigerian profile / R. Akinyemi // Journal of Neurosciences in Rural Practice. – 2012. – Vol. 3, Issue 3. – P. 233–234. doi : 10.4103/0976-3147.102586.





DOI: https://doi.org/10.24959/sphhcj.17.94

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Abbreviated key title: Soc. farm. ohor. zdor.

ISSN 2518-1564 (Online), ISSN 2413-6085 (Print)